Adweek podcast: Microsoft scaled 42 creators, 69 assets in six weeks
Adweek’s Adspeak podcast features leaders from Microsoft, Pearpop and AntiSocial detailing how Microsoft scaled a campaign to 42 creators and 69 assets in six weeks while measuring impact through search lift, foot traffic and brand lift studies rather than impressions alone.
Signal from adweek.com · read the original.
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