Adweek spotlights TikTok’s agency awards for media-buying strategy

Adweek’s Dawn Papandrea reports that TikTok’s Alexia Nüssli hosted a sponsored panel with Power Digital’s Zayit Bemmel and Adquadrant’s Warren Jolly, winners of TikTok’s inaugural Media Buying Excellence Awards, on incrementality testing and AI content strategies.

Signal from adweek.com · Dawn Papandrea · read the original.

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