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Amazon’s Prime Video chief says AI can cut costs, unleash creativity

Deadline’s Max Goldbart reports that Prime Video international chief Kelly Day told RTS London that AI “brings down costs” and lets more diverse stories get made.

Why it matters. Amazon’s public embrace of AI in production adds pressure on rival streamers and studios to normalize AI tools in scripted content workflows.

Signal from deadline.com · Max Goldbart · read the original.

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