Ankler: AI search traffic isn’t rescuing publisher referrals after all
The Ankler’s Sean McNulty notes an Axios study found AI chatbots aren’t sending meaningful click-through traffic to news sites, undercutting the industry narrative that AI search would replace lost Google referrals with a new distribution channel.
Why it matters. Publishers betting on AI chatbots to replace declining search referrals have no evidence the traffic is materializing.
Signal from The Ankler · Sean McNulty · read the original.
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