Apple TV bucks streaming trend, doubles down on scripted drama
Advanced Television reports that Ampere Analysis found Apple TV is the only major US streamer increasing its scripted-content share while rivals lean into unscripted fare.
Why it matters. Advertisers chasing engagement through rapid-refresh unscripted slates will find Apple TV a harder sell, since its catalogue strategy bets on scripted prestige over ad-friendly volume.
Signal from advanced-television.com · read the original.
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