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Apple TV says post-Emmys week was its biggest ever, but still no hard numbers

Deadline’s Nellie Andreeva reports Apple TV had its highest weekly viewership ever for the week of September 14, up 67% year-over-year, driven by Mayday, Ted Lasso and post-Emmy surges for Widow’s Bay and Pluribus.

Why it matters. Buyers evaluating Apple TV’s reach must still triangulate against third-party data like Luminate and Nielsen since Apple withholds actual viewership figures.

Signal from deadline.com · Nellie Andreeva · read the original.

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