Why it matters. Consumer brands weighing ChatGPT as an ad channel face a platform still skewed toward SaaS buyers, with over half of eligible users yet to see an ad at all.
Signal from businessinsider.com · Stephen Council · read the original.
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Continue free →The Measure’s Jon Lafayette reports that Extreme Reach and Kinetiq Political Insights are integrating, combining Kinetiq’s real-time monitoring of political ad spending, creative and market activity with XR’s ad delivery infrastructure.
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