Breaking
StreamingAmazon takes Emmys global in six-year, $20M+-a-year deal CreatorsEvan Shapiro’s Creator Ecosphere Map scores influencers by affinity, not reach StreamingTVREV’s Damata: media fragmentation is driving a re-bundling wave
medianexis.
medianexis.
Subscribe

‘Bad Friends’ podcast signs ad sales and distribution deal with Wave

TheWrap’s JD Knapp reports that Andrew Santino and Bobby Lee’s “Bad Friends” podcast has joined Wave, which will handle ad sales and distribution across YouTube, podcast platforms and other social channels starting with Monday’s episode.

Why it matters. Wave gains a multiplatform ad-sales foothold in a show already drawing over 38 million monthly views, widening its leverage against rival creator networks.

Signal from thewrap.com · JD Knapp · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

The Team acquires U.K. creators agency Outreach Talent Group

The Hollywood Reporter’s Erik Hayden reports that The Team has acquired London-based Outreach Talent Group, bolting the five-year-old creators agency onto its roster.

Dhar Mann’s $100M AWNY creator-brand goal is already pledged, he claims

Digiday’s Alyssa Mercante reports that Dhar Mann, Advertising Week’s first chief creator officer, says CMO pledges already exceed his $100 million creator-brand deal target, though he doesn’t expect contracts signed by week’s end.

T-Series tops YouTube again as MaviGadget’s Shorts surge to No. 2

Tubefilter’s Sam Gutelle reports that T-Series led the Global Top 50 YouTube channels for the week of October 4 with 974.7 million views, surpassing 358 billion lifetime views.