Banijay adapts Beat the Star as creator-led livestream for Twitch, YouTube

Advanced Television reports that Banijay Media Germany will launch Beat Aaron, a creator-led version of its Schlag den Star format, simultaneously on YouTube and Twitch on October 26th.

Why it matters. Studios like Banijay gain a template for re-monetizing legacy TV formats through creators’ own channels and communities, rather than broadcast alone.

Signal from advanced-television.com · read the original.

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