Why it matters. Small businesses that lacked budgets for video production can now buy into connected TV inventory that was previously out of reach.
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Continue free →The Measure’s Jon Lafayette reports that Extreme Reach and Kinetiq Political Insights are integrating, combining Kinetiq’s real-time monitoring of political ad spending, creative and market activity with XR’s ad delivery infrastructure.
Mobile Dev Memo’s Eric Benjamin Seufert interviews OpenAI monetization lead Asad Awan, who says ChatGPT hit a billion dollars in ad ARR in under 200 days and describes ads built on conversational intent rather than keyword matching.
Advanced Television reports that Starling has launched as a new connected TV supply-side platform backed by MBL Partners, led by Executive Chair Michael Bassik with Reshmi Nair as CTO and Wil Danielson as CRO.