medianexis.
medianexis.
Subscribe

Best Buy launches Best Buy CTV to anchor its retail media pitch

Modern Retail’s Anna Hensel reports that Best Buy used its annual retail media showcase to unveil Best Buy CTV, a new branded connected TV advertising offering.

Why it matters. Advertisers gain a new branded CTV inventory pathway tied specifically to electronics shopper data, giving Best Buy a distinct pitch against other retail media networks.

Signal from modernretail.co · Anna Hensel · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Shopify links Meta’s Muse assistant to agentic checkout

ExchangeWire’s Sheila Obeng-King reports that Shopify and Meta will let Muse, Meta’s AI shopping agent, complete purchases across Shopify-powered stores.

PubMatic launches episode-level targeting for CTV ads

eMarketer’s Asa Hiken reports that PubMatic has rolled out an offering enabling episode-level ad targeting for connected TV, letting buyers align ad placement with specific show content rather than broader contextual or audience segments.

McDonald’s launches ad network, eyes $1 billion revenue business

Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.