Brands push creators to start holiday content in July, Modern Retail finds
Modern Retail’s Gabriela Barkho reports that brands like Starbucks and Mellow Sleep are now recruiting creators as early as July for holiday campaigns, pushed by earlier sales events like Prime Big Deals Day, with concepts due by September even for Q4 launches.
Signal from modernretail.co · Gabriela Barkho · read the original.
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