Brands race to get recommended by ChatGPT’s ‘AI shelf’

Modern Retail’s Gabriela Barkho reports that a new podcast episode examines the “AI shelf,” a concept from newsletter writer Deana Burke describing how chatbots like ChatGPT, Claude and Gemini now recommend products.

Why it matters. Brands that fail to make products machine-readable for AI agents risk losing visibility as discovery shifts from digital shelves to chatbot recommendations.

Signal from modernretail.co · Gabriela Barkho · read the original.

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