Campaign’s Ida Axling reports that the British Council has selected Omnicom Media Group to handle its £150 million media account, following a competitive pitch process.
Signal from campaignlive.co.uk · Ida Axling · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →TVREV’s Emanuele Landi argues advertising solved addressing but never language, shipping one imperial message into a thousand fragmented media “duchies.”
Digiday’s Michael Bürgi reports that Omnicom Media has partnered with Rembrand to let brands identify, plan and activate in-content placements across premium streaming inventory, using Rembrand’s AI-driven VISTA platform.
Digiday’s Sam Bradley reports that consumer healthcare firms like Opella are shifting budgets toward retail media, creator marketing, paid social and search, pulling spend from traditional pharma TV, as OTC sales hit $58.2 billion in 2025.