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Continue free →Signal from The Digiday Podcast · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Mobile Dev Memo’s Eric Benjamin Seufert reports that Meta is bringing agentic ad campaign optimization to Muse, its advertising platform, extending automation deeper into how campaigns get built and managed.
The Media Leader’s Jack Benjamin reports that Kantar’s Media Reactions study found a net 75% of marketers plan to increase AI assistant investment in 2027, yet just 32% of consumers use such tools to research products.
Advanced Television reports that Channel Factory is expanding its IQ Series/AERO contextual classification tech from walled gardens into premium CTV, tagging video content by genre, mood and suitability rather than relying on audience segments alone.