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‘Celebrity Traitors’ season 2 opener draws record 8.9M UK viewers

Deadline’s Max Goldbart reports that the BBC’s Celebrity Traitors season-two premiere drew 8.9 million viewers, peaking above 9 million, the biggest opening episode across both celebrity and civilian Traitors versions.

Why it matters. The record share gives the BBC fresh leverage to sell premium ad slots and trail space around its biggest entertainment franchise.

Signal from deadline.com · Max Goldbart · read the original.

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Paramount and Warner Bros. Discovery will rebrand as Skydance

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Disney licenses Ice Age, Percy Jackson, Will Trent to Netflix

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