Why it matters. Buyers gain a content-signal alternative to identity-based targeting as privacy rules restrict individual-level data in CTV.
Signal from advanced-television.com · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Mobile Dev Memo’s Eric Benjamin Seufert reports that Meta is bringing agentic ad campaign optimization to Muse, its advertising platform, extending automation deeper into how campaigns get built and managed.
The Media Leader’s Jack Benjamin reports that Kantar’s Media Reactions study found a net 75% of marketers plan to increase AI assistant investment in 2027, yet just 32% of consumers use such tools to research products.
The Digiday Podcast reports OpenAI’s ChatGPT ad business is already running at a $1 billion annualized revenue rate just seven months in, with the company projecting that figure to reach $100 billion by 2030.