Chartbeat: search decline pushes publishers to more controllable traffic
The Measure reports that Chartbeat’s new Q3 report finds search traffic declining, while referral share grows among loyal readers via direct, internal and dark social channels that publishers control more directly.
Why it matters. Publishers gain leverage over their audience relationships as traffic shifts away from search referrals they don’t control toward owned and direct channels.
Signal from The Measure · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →