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Circana-Best Buy study finds retail media halo reaches rival retailers

Circana is reporting, with Best Buy Ads, findings from a marketing mix modeling study showing Best Buy Ads delivered 79% higher ROAS than other media based on total U.S. Best Buy sales.

Why it matters. Advertisers gain an independent, cross-retailer measurement case for justifying retail media budgets beyond last-click sales inside a single retailer’s walls.

Signal from markets.businessinsider.com · read the original.

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