Criteo shares first ChatGPT Ads performance data from early advertisers

Criteo says its ChatGPT Ads integration now runs in 51 markets with over 2,000 brands live, and early click-through rates run two to three times higher than comparable formats.

Why it matters. Buyers now have a first performance benchmark for conversational-AI ads, giving Criteo an early case to pitch ChatGPT Ads against established search and social formats.

Signal from fr.themedialeader.com · La Rédaction · read the original.

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