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CTV now over half of premium video ad views in Europe, FreeWheel finds

Advanced Television reports that FreeWheel’s latest Video Monetisation Report found CTV hit 53 percent of premium video ad views in Europe in H1 2026, with total programmatic ad views up 44 percent year over year and live ad views rising to 32 percent.

Why it matters. European broadcasters gain a larger addressable pool of automated buyers as programmatic CTV scales, pushing them to keep integrating linear and digital inventory to capture the shift.

Signal from advanced-television.com · read the original.

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