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Dancing with the Stars sees record advertiser demand for season 35

Marketing Brew’s Jennimai Nguyen reports Disney Advertising’s John Campbell says DWTS season 35 has its most advertiser interest ever, with ad revenue up 5x year over year, backed by four season-long sponsors and seven custom sponsors.

Why it matters. Disney had to pause inbound sponsor interest before casting was announced, giving the network leverage to pick which brands get custom integrations.

Signal from marketingbrew.com · Jennimai Nguyen · read the original.

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