‘Dateline’ turns 35 by out-distributing rivals off the broadcast hour
TheWrap’s A.J. Katz reports that NBC’s “Dateline” enters its 35th season leading true-crime rivals in multiplatform reach, with its showcast podcast surpassing 2 billion lifetime downloads and its “Dateline 24/7" FAST channel on 12 U.S. platforms, twice ABC’s “20/20.”
Why it matters. Legacy newsmagazines now compete on podcast downloads and FAST distribution rather than the Nielsen broadcast hour alone, giving NBC leverage even as ABC’s “20/20" leads it in total viewers.
Signal from thewrap.com · A.J. Katz · read the original.
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