Deloitte: media value is shifting from content to fan participation

MediaPost’s Stephanie Dolan argues entertainment is moving from a “Content Economy” into a “Participation Economy,” where audiences sharing, remixing and building communities around stories matters more than raw viewing time or subscriber counts.

Why it matters. M&A targets shift as buyers weigh creator ecosystems and engagement data alongside content libraries and subscriber counts.

Signal from mediapost.com · Stephanie Dolan · read the original.

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