Delta launches its own media network to sell ads against flyers

eMarketer’s Zak Stambor reports that Delta is building a media network to monetize its flyer base, joining a wave of airlines turning loyalty and trip data into an ad sales business.

Why it matters. Advertisers gain a new first-party data channel to reach high-value travel audiences, where Delta controls the terms of access.

Signal from emarketer.com · Zak Stambor · read the original.

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