Despite Nielsen backlash, upfront deals still rest on its ratings
Inside Radio reports Ad Age estimates only high-single-digit percentages of this year’s upfront deals will use measurement alternatives like Innovid, VideoAmp or comScore, with most still priced on Nielsen’s age and gender demos.
Why it matters. Challengers gain press and MRC applications but none has the scaled, accredited data to replace Nielsen as the upfront’s contractual currency this cycle.
Signal from insideradio.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →