CNBC’s Fred Imbert reports that Deutsche Bank analyst Bryan Kraft upgraded Netflix to buy from hold even as the stock has fallen more than 14% in September, its worst month since June.
Signal from cnbc.com · Fred Imbert · read the original.
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Continue free →eMarketer’s Peter Clark reports that streaming subscribers rank price as the top factor in deciding which services to keep, ahead of content library size, ad-free viewing, and exclusive originals.
Advanced Television reports that FreeWheel’s latest Video Monetisation Report found CTV hit 53 percent of premium video ad views in Europe in H1 2026, with total programmatic ad views up 44 percent year over year and live ad views rising to 32 percent.
Deadline’s Max Goldbart reports that Prime Video international chief Kelly Day told RTS London that AI “brings down costs” and lets more diverse stories get made.