Dhar Mann’s $100M AWNY creator-brand goal is already pledged, he claims
Digiday’s Alyssa Mercante reports that Dhar Mann, Advertising Week’s first chief creator officer, says CMO pledges already exceed his $100 million creator-brand deal target, though he doesn’t expect contracts signed by week’s end.
Why it matters. Brands and agencies that cut out layers between CMOs and creators gain leverage to close larger deals faster.
Signal from digiday.com · Alyssa Mercante · read the original.
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