Why it matters. Buyers get a self-serve route into premium gaming inventory that console and PC publishers have mostly kept off-limits.
Signal from Next in Media · Mike Shields · read the original.
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Continue free →The Measure’s Jon Lafayette reports that Sony named PubMatic as its preferred platform for programmatic access to Live TV on PS5, the FAST service it launched in August with over 100 live channels and logged-in PlayStation audiences.
ExchangeWire reports that Locala has launched CTV Planner, a tool that helps media teams set CTV investment levels and media pressure based on each market’s specific business and audience conditions.
Advanced Television reports that Sony Pictures Entertainment named PubMatic its preferred programmatic advertising partner for Live TV on PS5, connecting Sony’s inventory and authenticated audience data to brands and agencies through existing DSPs or PubMatic’s platform directly.