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Discord’s ad chief: treat gaming as behavior, not a vertical

Next in Media’s Mike Shields talks with Discord Global VP of Advertising Adam Bauer, who argues marketers should target gaming as an active consumer habit and details the platform’s self-service Ads Manager and real-time PlayQuest+ reward tools built for opt-in, Gen Z-friendly campaigns.

Why it matters. Brands that adopt rewarded, opt-in formats gain access to Gen Z attention that forced pre-roll ads on other platforms now lose.

Signal from Next in Media (podcast) · Mike Shields · read the original.

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