Disney strikes wide creative partnership with YouTube’s Dude Perfect

C21Media’s Cody Jones reports that Disney and Dude Perfect signed an “integrated creative partnership” spanning entertainment, sports, consumer products and parks.

Why it matters. Legacy studios gain a direct route into YouTube-native audiences by tying franchise IP to an established creator’s distribution, rather than building short-form reach themselves.

Signal from c21media.net · Cody Jones · read the original.

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