eMarketer: independent agencies beat holding cos in AI recommendations
eMarketer’s Eleni Digalaki reports that independent agencies outshine industry giants in AI-generated recommendations across 28 categories, though visibility doesn’t always translate into top rankings, with AI platforms favoring different brands and sources than traditional search.
Why it matters. Holding companies now have to benchmark their AI-platform presence separately from traditional search, since the two reward different brands and sources.
Signal from emarketer.com · Eleni Digalaki · read the original.
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