Why it matters. If JICs expand into programmatic assurance as proposed, buyers gain a trusted cross-border currency that today forces them to reconcile five different national reporting systems.
Signal from advanced-television.com · Competition Authority · read the original.
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Continue free →Digiday’s Krystal Scanlon reports that agencies cite missing conversions, delayed reporting and no demographic data on ChatGPT ads, while advertisers’ legal teams balk at OpenAI’s tracking terms, leaving spend stuck in small test budgets.
The New Things’ Joanna Stern reports she is running OpenAI’s Dot, Meta’s Muse and startup Instinct simultaneously, each given a virtual cloud computer to monitor news, book appointments and shop while she’s away from her phone.
Inside Radio reports that Comscore’s 2026 State of Programmatic Report finds audio and CTV are the only media channels expected to gain programmatic budget share this year.