Ad Age’s Tim Nudd reports that Facebook Marketplace built an ad around Netflix’s “Nobody Wants This,” with Kristen Bell racing through a train station searching for a man named Noah.
Signal from adage.com · Tim Nudd · read the original.
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Continue free →Digiday’s Kimeko McCoy reports that Axios, The Verge, Politico, The Wall Street Journal and Time are each rewriting operations for a post-search era, from subscriber-linked AI chatbot access to restructured audience teams to ads served against AI agent traffic.
Simon Owens’s Media Newsletter reports that Simon Owens interviewed Amy Suto, a former Hollywood screenwriter who left the industry to build a paid Substack newsletter with more than 1,000 subscribers, a freelance job platform called Cozy Jobs, ghostwriting work, and self-published novels.
The Hollywood Reporter’s Alex Weprin reports that UTA has promoted seven agents within its Creators division, with revenue there tripling over the past five years, as the agency expands into new lines of business, New York and U.K. operations, and sports creators via Klutch Sports.