MediaPost’s Steve McClellan reports that Forrester’s latest Wave report ranks Omnicom, Publicis and WPP as leaders among media-services firms.
Signal from mediapost.com · Steve McClellan · read the original.
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Continue free →Campaign’s Ben Bold reports that Dentsu UK has hired a new managing director to lead its B2B practice. The paywalled article does not disclose the hire’s name or start date in the available preview.
Adweek’s Christopher Cicchiello reports that VML elevated longtime chief creative officer Debbi Vandeven to global president over 55-plus markets, the first major appointment under incoming CEO Eric Campbell, who succeeds Jon Cook in January 2027.
Media War & Peace’s Evan Shapiro reports that Channel 4 Sales will manage and sell all advertising inventory for Paramount’s UK television portfolio from January 2027, creating what CCO Rak Patel calls the UK’s largest TV sales house, reaching 38 million monthly viewers.