Why it matters. Buyers now need supply-path verification like ads.txt to confirm programmatic premium inventory is authentic, or risk budget diverting to spoofed environments.
Signal from The Measure · Meagan Myers · read the original.
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Continue free →OpenAI’s ChatGPT ad business reached a $1 billion annualized run rate in August, seven months after launch, per the Journal. Ads target conversation intent rather than cookies, and new “sponsored agent” formats let users chat directly with branded bots.
Taboola has agreed to buy UK adtech firm Dianomi for £19 million upfront, roughly $25.4 million, rising to £27 million if performance targets are met.
Criteo says its ChatGPT Ads integration now runs in 51 markets with over 2,000 brands live, and early click-through rates run two to three times higher than comparable formats.