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Goalhanger takes ad sales in-house from January 2027

Advanced Television reports that Goalhanger is bringing advertising sales fully in-house starting January 2027, letting brands build cross-platform deals directly with its own commercial team rather than buying podcast ads as a standalone line item.

Why it matters. Agencies lose the option of buying Goalhanger inventory through third-party sales reps and must now negotiate cross-platform packages directly with the publisher.

Signal from advanced-television.com · Competition Authority · read the original.

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