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Greenfield: Ellison’s Paramount-Warner must become a platform, not just a studio

Business Insider’s Peter Kafka reports that analyst Rich Greenfield says Paramount Skydance and Warner Bros. Discovery must open their streamers to outside creators, mimicking YouTube and Netflix, since neither combined library has enough content diversity to train recommendation algorithms.

Why it matters. Paramount-Warner risks losing engagement to Netflix and YouTube unless it recruits third-party and creator content at platform scale rather than relying on premium originals alone.

Signal from businessinsider.com · Peter Kafka · read the original.

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