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Guy Raz takes full ownership of ‘How I Built This,’ partners with Vox Media

TheWrap’s A.J. Katz reports that Guy Raz has acquired full ownership of “How I Built This” from NPR, with Vox Media handling sales, marketing, distribution and live events under the new partnership.

Why it matters. Advertisers gain a bigger cross-platform inventory as the show expands into video and live events while NPR loses a proven revenue driver entirely.

Signal from thewrap.com · A.J. Katz · read the original.

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