Horizon Commerce, Pacvue deepen retail media data partnership
MediaPost’s Steve McClellan reports that Horizon Commerce and Pacvue are expanding their alliance, linking Horizon’s Blu Commerce analytics to Pacvue’s commerce media software so brands can plan, buy and measure retail media campaigns in one workflow instead of juggling disconnected systems.
Why it matters. Brands using the connected system get standardized reporting across retailers like Amazon, Walmart and Target instead of reconciling each network’s own metrics separately.
Signal from mediapost.com · Steve McClellan · read the original.
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