IAB calls for industrywide standard definition of a “view”
Tubefilter’s James Hale reports that the IAB’s new report, “The Creator Economy’s Next Chapter,” found 67% of surveyed industry leaders call measurement a top issue, with two-thirds wanting a common cross-platform definition of a view.
Why it matters. Brands and talent agencies told the IAB they have zero percent confidence in the view numbers platforms report, giving the trade group leverage to push platforms toward a shared standard.
Signal from tubefilter.com · James Hale · read the original.
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