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IAB finalizes new standard for classifying video ads across CTV, social, retail

IAB is reporting that it finalized a new standard classifying video ad environments by consumer viewing experience and operational signals, following a public comment period, covering CTV, online video, social, retail media and video podcasts.

Why it matters. Buyers and sellers now have a common taxonomy to reference in contracts and measurement deals, making cross-platform video comparisons the expected norm rather than a negotiated exception.

Signal from iab.com · read the original.

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