ITVX hits 3bn streams for 2026, two months faster than last year

Advanced Television’s Nik Roseveare reports that ITV’s ITVX passed 3 billion streams in 2026 on September 9th, two full months ahead of 2025’s pace.

Why it matters. ITV can point advertisers and rights holders to accelerating streaming consumption as proof its ad-supported platform is scaling faster year over year.

Signal from advanced-television.com · Nik Roseveare · read the original.

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