JIC re-certifies iSpot, ComScore and VideoAmp through 2028
The Measure reports that the U.S. Joint Industry Committee re-certified iSpot, ComScore and VideoAmp as national TV currencies through 2028, even as the JIC already turns its attention to a next phase built around outcomes measurement.
Why it matters. Buyers and sellers get four more years of currency stability, but the JIC’s shift toward outcomes means today’s approved measurement standard is not the last one they’ll need to negotiate.
Signal from The Measure · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →