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Kroger-Vidmob study links creative scoring to conversion forecasts

MediaPost reports that Kroger, working with Vidmob and trade group MMA Global, found predictive creative scoring can forecast ecommerce purchase conversions with 81% accuracy before a campaign even launches. The study ties specific creative attributes directly to business outcomes in retail media.

Why it matters. Brands gain a pre-launch creative benchmark, giving retail media networks a new justification for charging a premium on creative optimization services.

Signal from mediapost.com · read the original.

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