Signal from exchangewire.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Signal from exchangewire.com · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →The Measure’s Jon Lafayette reports that Sony named PubMatic as its preferred platform for programmatic access to Live TV on PS5, the FAST service it launched in August with over 100 live channels and logged-in PlayStation audiences.
Next in Media’s Mike Shields reports that Discord is rolling out self-serve video quest ads this week, as VP of Advertising Adam Bauer argues gaming is a “behavior,” not a vertical, even as the IAB pegs gaming at under 3% of US ad spend.
Advanced Television reports that Sony Pictures Entertainment named PubMatic its preferred programmatic advertising partner for Live TV on PS5, connecting Sony’s inventory and authenticated audience data to brands and agencies through existing DSPs or PubMatic’s platform directly.