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StreamingLuminate data: long gaps between seasons sink streaming series viewership
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Luminate data: long gaps between seasons sink streaming series viewership

Variety’s Andrew Wallenstein reports that Luminate analyst Tyler Aquilina found long breaks between seasons hurt viewership, citing Netflix’s “Wednesday” dropping nearly 60% after a three-year gap.

Why it matters. Programmers now have a data-backed reason to favor weekly rollouts over binge drops when retention matters more than a splashy opening spike.

Signal from variety.com · Andrew Wallenstein · read the original.

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