Magellan AI benchmarks podcast ads on clicks, leads and sales
Inside Radio reports that Magellan AI’s first Podcast Measurement Benchmark Report, covering Q1 2026 campaigns, finds 2.29% of listeners reached by a podcast ad visited an advertiser’s site within 30 days.
Why it matters. Advertisers and agencies now have a named benchmark to judge podcast campaign performance against, strengthening the case for host-read and video formats over programmatic buys.
Signal from insideradio.com · read the original.
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