Why it matters. Marketers should expect brand-campaign spend to matter more, not less, as agents like Muse shape consumer preference rather than serve as new ad inventory.
Signal from Madison and Wall · read the original.
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Continue free →MediaPost’s Laurie Sullivan reports that Microsoft redesigned Copilot with three new capabilities, Home, Code and Autopilot, shifting it from a standard chatbot to an autonomous agent.
MediaPost’s Laurie Sullivan reports that Meta’s new AI agent Muse, built into its smart glasses, could let wearers complete purchases by voice or glance, opening a transaction-fee and subscription revenue stream beyond traditional advertising.
The New Things’ Joanna Stern reports that Meta’s Muse agent, Thingy, now books appointments, tracks flights and shops via connected accounts like Shopify, Walmart and Sephora.