Mid-size advertisers scale up AI creative, not just Unilever and L’Oréal
Digiday’s Sam Bradley reports that mid-sized advertisers like Wyndham Hotels, Opella and BetMGM are now building in-house teams to mass-produce AI creative, a practice once limited to giants like Unilever and L’Oréal.
Why it matters. Agencies that once owned high-volume asset production now compete with platforms like Pencil and Adora, as clients reserve agency briefs for large-scale campaigns only.
Signal from digiday.com · Sam Bradley · read the original.
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